No hate. No violence
Races? Only one Human race
United We Stand, Divided We Fall
Radio Islam
Know Your enemy!
No time to waste. Act now!
Tomorrow it will be too late



























Published Sunday, July 29, 2001

Israel turns to P.R. firm for makeover amid violence


JERUSALEM -- They have worked with Weight Watchers, the New York Yankees and the Greater Miami Convention & Visitors Bureau. Now the experts at Rubenstein Associates, a public relations company, are taking on a new client: the state of Israel, which hopes to spruce up its image in the deadly conflict with the Palestinians.

The New York-based agency, hired this year, has generated several suggestions.

First, reduce the number of security guards hovering around Prime Minister Ariel Sharon. The strapping special forces men with dark sunglasses make the hawkish leader look constantly under siege.

Next, paint the Israeli military assault rifles that shoot rubber bullets purple or orange -- to make it clear to television viewers that soldiers are firing nonlethal rounds.

Then, clean up the mess left behind from hours of fighting on both sides: the shooting, shelling, rock throwing and the burning of tires, buses and cars. The idea, the company says, is to ``create a sterile and less threatening scene.''

Government officials said they are taking the recommendations seriously, including the idea of painting the rifles.

``This is not a fashion statement,'' said Emmanuel Nahshon, deputy spokesman for the Ministry of Foreign Affairs. ``The idea is to convey to the public that our soldiers are firing rubber bullets, and not live ammunition. It is a daily fight for Israel's image.''

But Palestinian officials and young boys interviewed at the Ayosh Junction in the West Bank town of Ramallah, one place singled out by Rubenstein as a problem area, say the proposals prove Israel would rather save face than lives.

``If they want to look better, they have to stop shooting,'' said Nabil Abu Rdeineh, a spokesman for Palestinian leader Yasser Arafat.

At least 484 Palestinians, 124 Israelis and 13 Israeli Arabs have been killed since the Palestinian uprising began at the end of September.

Officials at Rubenstein declined to comment, as did a spokesman for Sharon. Questions were referred to the foreign minister's office and to the Israeli consul general in New York, Alon Pinkas.

Pinkas said that the cosmetic changes being recommended are only part of the strategy and that the company first and foremost told the Israelis to quickly release accurate information about daily events.

``Good policy will translate into good P.R.,'' Pinkas said.

Members of the public relations company toured the West Bank as part of their four-month study. They were particularly struck by the Ayosh Junction at the edge of Ramallah -- a dividing line between areas of Palestinian and Israeli control and a noted flash point of unrest.

They noted that the junction ``looks in photographs like a battlefield filled with shells of burnt-out cars, boulders and burning tires.''

The fire-scarred street, which reaches a virtual dead-end at Israeli-controlled territory, also is littered with shrapnel -- a convenient backdrop for television news crews based in nearby Jerusalem that need quick video to illustrate the uprising.

``It is a war zone,'' said Pinkas, the consul general. ``But there are certain areas that should be cleaned, if not for CNN's sake, then for the welfare of the Jews and the Arabs. But Israel is not going to invade to clean.''

Crisis management has long been a specialty of the 500-client, 190-employee firm that Howard J. Rubenstein founded in 1954. Miami's Convention & Visitors Bureau hired the firm to help burnish the beaches' image after tourist murders in 1993.

Other clients, according to the firm's website, have included New York Yankees owner George Steinbrenner, Yeshiva University, publishing magnate Rupert Murdoch and Sarah, the Duchess of York.

"When a Jew, in America or in South Africa, talks to his Jewish companions about 'our' government, he means the government of Israel."

- David Ben-Gurion, Israeli Prime Minister

Palestine banner
Viva Palestina!

Latest Additions - in English

What is this Jewish carnage really about? - The background to atrocities

Videos on Farrakhan, the Nation of Islam and Blacks and Jews 

How Jewish Films and Television Promotes bias Against Muslims

Judaism is Nobody's Friend
Judaism is the Jews' strategy to dominate non-Jews.

Islam and Revolution
By Ahmed Rami

Celebrities bowing to their Jewish masters - Photos

Elie Wiesel - A Prominent False Witness
By Robert Faurisson

The Gaza atrocity 2008-2009

Iraq under Jewish occupation
Iraq - war and occupation

Jewish War against Lebanon!

Jew Goldstone appointed by UN to investigate War Crimes in Gaza

Hasbara - The Jewish manual for media deceptions

 Interview with anti-Zionist veteran Ahmed Rami of Radio Islam - On ISIS, "Neo-Nazis", Syria, Judaism, Islam, Russia...

Britain under Jewish occupation!

Jewish World Power
West Europe    East Europe
Americas          Asia
Middle East       Africa
      U.N.              E.U.


The Internet and Israeli-Jewish infiltration/manipulations

Books - Important collection of titles

The Power of Jews in France

The Israel Lobby - From the book

Jews and Crime  - The archive!

When Jews rule...
The best book on Jewish Power

Sayanim - Israel's and Mossad's Jewish helpers abroad

Listen to Louis Farrakhan's Speech - A must hear!

The Israeli Nuclear Threat

The "Six Million" Myth

Jewish "Religion" - What is it?

Medias in the hands of racists

Strauss-Kahn - IMF chief and member of Israel lobby group

Down with Zio-Apartheid
Stop Jewish Apartheid!

The Jews behind Islamophobia

Israel controls U.S. Presidents
Trump, Obama, Bush, Clinton...

The Victories of Revisionism
By Professor Robert Faurisson

The Jewish hand behind Internet The Jews behind Google, Facebook, Wikipedia, Yahoo!, MySpace, eBay...

"Jews, who want to be decent human beings, have to renounce being Jewish"

Jewish War Against Iran

Jewish Manipulation of World Leaders - Photos

Al Jazeera English under Jewish infiltration

The Founding Myths of Modern Israel
Garaudy's "Founding myths"

Jewish hate against Christians
By Prof. Israel Shahak

Introduction to Revisionist
- By Ernst Zündel

Karl Marx: The Jewish Question

Reel Bad Arabs - Revealing the racist Jewish Hollywood propaganda

"Anti-Semitism" - What is it?

Videos - Important collection 

The Jews Banished 47 Times in 1000 Years - Why?

Nation of Islam and The Synagogue of Satan - Videos

The International Jew - By Henry Ford

Pravda interviews Ahmed Rami

The Founding Myths of Modern Israel
Shahak's "Jewish History"

The Jewish plan to destroy the Arab countries - From the World
Zionist Organization

Judaism and Zionism inseparable

"Jewish History" - a bookreview

Revealing photos of the Jews 

Racist Jewish Fundamentalism

"Jews" from Khazaria stealing the land of Palestine

The U.S. cost of supporting Israel

Turkey, Ataturk and the Jews

Talmud unmasked
The truth about the Talmud

Israel and the Ongoing Holocaust in Congo

Jews DO control the media - a Jew brags! - Revealing Jewish article

Abbas - The Traitor

Protocols of Zion - The whole book!

Quotes - On Jewish Power / Zionism

Caricatures / Cartoons 

Activism! - Join the Fight!